The Creativity Tools Memory Jogger(TM)
A Pocket Guide for Creative Thinking
Another of the Memory Joggers
Michael Brassard and Diane Ritter
- Break routine patterns of thinking
- Develop ideas that work
- Enhance traditional brainstorming methods
- Turbo-charge continuous improvement activities
- Surface the creative potential of all employees
This
practical guide to personal action and organizational improvement can help
people bring creative ideas to all parts of their jobs. It includes 10
Creativity Tools, 7 additional creativity techniques, 7 activities for
exercising team creativity, and other topics related to building a creative
organizational environment. The guide follows the familiar Memory Jogger(TM)
format, which includes the tool's purpose, benefits, steps in construction, and
critical tips. New to this guide, every tool also has a start-to-finish case
example that illustrates how a tool was used and the results it produced.
Order The Creativity Tools Memory Jogger (TM)
today for all your team members and start using it to inspire new and
imaginative ideas for resolving long-standing problems, developing new products
or services, and developing new processes or dramatic process improvements.
Contents:
How to Use The Creativity Tools Memory Jogger(TM)
Tool Selector Guide
Chapter 1: Why Do We Need
Creativity?
- It is Crucial for Today's Businesses
- What It Means to Be Creative
- The Purpose of the Creativity Tools
- How to Use the Creativity Tools
Chapter 2: Setting the
Stage for the Creativity Tools
- What Environment Draws Out Natural Creativity?
- What Behaviors Encourage Creativity?
- What is the Relationship Between Creativity and
Innovation?
Chapter 3: Putting the
Creativity Tools into an Organizational Improvement Context
- The Seven-Step Improvement Model
- Integrating the Creativity Tools with Major Creativity
Approaches
- Alex OsbornSCAMPER
- George PrinceSynectics
- Edward de BonoLateral Thinking
Chapter 4: The Creativity
Tools
- Brainwriting 6-3-5
- Brainwriting Pool
- Idea Card Method
- Collective Notebook Method
- Classic Brainstorming
- Imaginary Brainstorming
- Knowledge Mapping
- Mind Mapping
- Morphological Box
- Picture Associations and Biotechniques
- Problem Reformulation/Heuristic Redefinition
- Purpose Hierarchy
- TILMAG
- Word Associations and Analogies
Chapter 5: Other Great
Stuff
- Seven More Ways to Be Creative. Includes Idea Matrix,
Storyboards, TRIZ and Other Techniques
Chapter 6: Activities to
Enhance Creativity
- Seven Activities for Exercising Creativity in Teams and
Individually
Appendices
- Answers to Activities,
- References, Resource Groups, Web Sites
For
More Information or To Buy now
Information on the other
Memory Jogger Products