Benchmarking: Benchmark, Benchmarkers

Benchmarking is a powerful way to gauge your company's strengths and weaknesses-but for many managers, it's hard to know where to start.

Michael J. Spendolini, one of the original benchmarking pioneers at Xerox, simplifies the process for you by presenting a distillation of how the most successful benchmarking programs in the United States are run. He explores the best ways to execute each step in the benchmarking process and Provides a solid, practical platform from which to launch an effective program.

 "Spendolini has put together a very useful book to help managers understand what benchmarking is, what it can do for them, and how to get started using it ....A good, solid, well-organized discussion and treatment of the benchmarking process .... New comers to the benchmarking process should find this work an informative treatment of the benchmarking idea, explained in logical form with a minimum of jargon and obfuscation. Experienced benchmarkers will find this book an easy-to-read refresher on an important and increasingly popular management technique. --JOURNAL OF PRODUCT INNOVATION MANAGEMENT

Using everyday terms, the book explains how you can:

· Determine what products or processes to benchmark.

· Form a benchmarking team.

· Identify benchmarking partners that truly represent the "best in class.

· Collect benchmarking information, using personal interviews, site visits, surveys, and archive research.

· Analyze the data you've gathered.

 "I believe our nation needs a new law: No one can utter the word 'benchmarking'—until they have read carefully Mike Spendolini's book." --ELECTRONICS PURCHAS1SING

"To date, only Camp and Spendolini have contributed significant works to the field of benchmarking with their respective books on the subject."

--METALFORMING-

"It is hard to imagine a question about benchmarking that is not completely answered by this book ... an excellent presentation of this theory.BUSINESS INFORMATION ALERT

Michael J, Spendolini, PhD., is founder and principal of MJS Associates, an organizational development and training consulting firm. Dr. Spendolini held a number of managerial positions at Xerox Corporation and is a recognized expert on total quality management and benchmarking

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